How Facebook’s new ad platform lets brands track you around the web - molinahilis1991

Facebook knows more just about your life than Google, and now the network is putting that information to good role—at least for advertisers World Health Organization want to betray you stuff.

The company launched a unused ad platform called Atlas ahead of Advertising Week, which kicked off Mon in New York. Facebook has long used your demographic info and likes to evidenc relevant ads to you in the News Feed, but Atlas takes those ads to the adjacent level: around the Cyberspace.

How it works: When you chaffer a site happening your laptop computer operating room desktop computer, cookies track the pages you smel at. That's why you'll see an ad on Facebook for Modcloth after browsing for new duds on the wearable site. But cookies don't work at mobile, so advertisers struggle to figure out what you're looking at. Because Facebook tracks your browsing activity if you're logged in to the network but not actually using it, Atlas advertisers give the sack demo you ads on third-party sites and apps. Your Facebook login is now officially more effective to companies than cookies.

Map collection gives brands and the media companies who mould with them information about Facebook users, so an adman looking to target 24-year-sunset smartphone owners in New York can act up so with honorable a few clicks. Facebook's commencement major Atlas partner is Omnicom, which counts Pepsi and Intel as a duo of its clients. Instagram is also connected instrument panel with Atlas, so advertisers can tag along cause performance along the photo-sharing app. Instagram's ad efforts are still in their early days.

facebook atlas — Facebook's Atlas ad platform lets brands target you supported your app and World Wide Web-browsing activity.

Managing your seclusion preferences

Are you thoroughly creeped out by the knowledge that Facebook can usance some your personal information and your browsing natural process to serve you ads all over the Internet? That's understandable. There are a a few things you can do to protect your privacy. First, you can see exactly why Facebook is showing you specific ads away finding an ad in your News Feed and clicking the dropdown arrow. Then select: "Why am I seeing this?" You can manage your anno Domini preferences from there.

facebook ad prefs — You can manage your ad-targeting preferences happening Facebook.

Facebook has a wealth of data on you, based on where you live, what kind of device you use to access Facebook, pages you've liked, relationship status, etc. You can remove all of this information. Dynamic your ad preferences doesn't mean Facebook won't show you ads anymore, it just removes the personal selective information Facebook uses to determine which ads you'll see. FYI: The network repopulates your ad preferences from time to time with young information IT gleans active you, so you'll have to make out this subdivision ofttimes.

Facebook doesn't participate in do-not-track, but you can prefer kayoed of being tracked on the Digital Advertising Alliance's choose-out page. iOS and Android also give settings that let you manage your entanglement-tracking preferences.

The social network isn't the exclusive company to monitor your activity to target ads to you. Its direct competitor is Google, which reads your Gmails to serve you relevant display ads. If you use the Internet today, you're giving up a measure of privacy for the use of give up services.

Source: https://www.pcworld.com/article/435475/how-facebook-s-new-ad-platform-lets-brands-track-you-around-the-web.html

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